Sammy Hemerik is an independent multidisciplinary designer, based in the Netherlands. With a background in graphic design and design research, she balances visual communication with graphic sensibility to create thoughtfully executed solutions. Her work has a social-cultural approach and through visual research she strives for critical thinking in major social issues and this is where her work meets other disciplines. 

 

Instagram

KVK: 67198538

 

education:

University of Bergen (UiB) | Fakultet for Kunst, Musikk og Design (KMD) | Bergen, Norway

Master of Design | Visual Communication

2018-2020

 

University of the Arts Utrecht (HKU) | Utrecht

Bachelor of Graphic Design | 2010-2014

 

Academie Voque | Amsterdam | Certificate in fashion styling | 2009-2010

 

Bonaventuracollege

Leiden | VWO level | Specialization in Culture & Society

2003-2009

 

 

internships:

Tinkebell. | Amsterdam

Research

2016

 

Jan Rothuizen | Amsterdam

Research & Illustration

2013

 

 

work experience:

Risograph workshop

Student assistent

2019

 

BAK, Basis voor Actuele Kunst

Host

2018

 

Studio Sammy Hemerik

Freelance Designer

2014-now

 

 

exhibitions:

Overfull Emptiness | MA Exhibition KMD

Bergen, Norway

2020

 

The Affluenza Center for Overconsumption | Kunstlageret

Bergen, Norway

2019

 

Power Object | KMD

Bergen, Norway | 2018 

 

50% | De Stadstuin

Utrecht | 2018 

 

50% | Koffie&Ik

Utrecht | 2017

 

50% | Rabarber

Utrecht | 2017

 

50% | KEEK

Utrecht 2017

 

Liminal Space | Academie Galerie | Utrecht | 2015

 

Liminal Space | Salone

Del Mobile | Milan | 2015

 

204426509 | Alumni exhibition HKU | Utrecht

2014

 

TENT.TOON | Werkspoor

kathedraal | Utrecht | 2013

 

Cinedans | Eye

Amsterdam | 2013

 

HQ | Academie Galerie

Utrecht | 2012

 

 

clients:

Dyrekassen

University of Bergen (UiB)

Kunstlageret

University of the Arts Utrecht (HKU)

Gemeente Utrecht

Universiteit Utrecht

Kuub.//Creative Agency

brÜder

In Leiden Huren

Hard//hoofd

KEEK Organic Eatery

AFS Nederland

GGD Hollands Midden

Find us in Slumberland

Hannekes Boom

Vergulden Eenhoorn

Meneer Nieges

Cannibal Royale

Franjo Studio

For questions, inquiries and collaborations feel free to contact:

Studio Sammy Hemerik
Visual Research & Design
info0701181422@sammyhemerik.nl

204426509 (2)

2014

We’re receiving a large daily amount of information, accurately selected by smart designed algorithms. This information is used in different ways, for example on social media and for advertising. Often hidden so we are not aware of their presence. And often so smart that it can direct and change our behavior, leading us to spend money and buy more products.

We’re not just receiving information. In the information society people are continuously being monitored and personal data is being collected on a large scale. This data is needed to create the algorithms, consuming profiles and personalized advertisements. It is said that personal data is the new gold.

I wonder what the value of this collected data is and who is the owner. And to what extent does an ordinary citizen like me should have control about these profiles, created by unconsciously collected personal data?

In this performance, I am selling personal data about myself. I translated the emotional values into money and gave prices to the most personal details of my life. I created a sales setting in which I put the data for sale. In order to maintain control, I created a sales contract, which had to be signed by both the buyer and the seller.